Paradise Homes at Paradise Palms Newspaper Ads

Throughout 1962 to early 1964 Paradise Homes filled the Las Vegas Review and Las Vegas Sun with weekly ads promoting their products at Paradise Palms.  These ads typically featured beautifully-detailed hand renderings of either a Palmer & Krisel-designed home elevation or an outside lifestyle scene featuring swimming pools, cocktail parties or the Stardust Championship Golf Course and Country Club.  Paradise Palms was boastfully marketed as an active community, where “the living is more fun”, and described as “the most attractive area in Las Vegas,” and “the most glamorous and completely planned community in Nevada.” 

Some of the other fun pieces of information contained within these ads reveal that Paradise Homes presented Paradise Homes Theater every Thursday night at 9:30 on KSHO-TV Channel 13 and the fact that ads had to advertise prospective buyers to “drive out” to the models at 1825 East Desert Inn Road (at Seneca Drive).  Other interesting notes are that by 1963, in order to distinguish the Paradise Homes models from the other builders that had made their way into Paradise Palms are that the ads begun to advertise Paradise Homes as “The Original Planners, Builders and Developers of Paradise Palms.”  Also that year, on a technical note, the model home sales office phone number prefix had changed from REgent 5-9411 to 735-9411, a prefix which is still in use to this day for land lines in the area. 

The final ad shown here gives a sneak preview of typical mid to late 1964 ads, which featured more generic images, such as this family of four admiring a billboard (written in a distinctly exceptional mid-sixties font), an image which will repeated a few more times in upcoming posts. Also noteworthy is the fact that potential home buyers could simply trade in their existing home for a better life in Paradise Palms.   

12/04/62

10/20/63

10/20/63

10/20/63

02/02/64

August Las Vegas National Golf Social

August 16^th marked the second to last Las Vegas National Golf Social for the 2013 season.  As a thank you to Coy, Rocky, Donna and the rest of the Las Vegas National Staff for all they do for our community, we presented them with a commemorative Paradise Palms Plaque, engraved with the following:

“With sincerest thanks to the Las Vegas National Golf Course for carrying on the spirit of Las Vegas' Rat Pack days. Your hospitality, friendship and generosity exemplifies what great neighbors are. With much appreciation, The Residents of Paradise Palms”

Thank you Las Vegas National Golf Club for being such a great centerpiece to our neighborhood!

Paradise Palms - In veggie form!

Thanks Coy!

August 1962: Paradise Palms in Full Swing

Nine months after its official Grand Opening, construction in Paradise Palms was in full swing.  Over 200 homes had been sold at a rate of five homes per week, generating $6,000,000 in sales – the equivalent of $46.3 Million in 2013 dollars.  Featured in these August 1962 Las Vegas Review Journal features were the development team – Irwin Molasky, Merv Adelson and Harry Lahr, the principles of Paradise Homes, Dan Palmer and Bill Krisel, the architects who gave Paradise Palms it’s signature look and C. Tony Pereira, the interior designer behind both the Palmer & Krisel-designed Paradise Homes models and the Americana models.  Members of the construction team were also highlighted, including all the support staff of Paradise Homes, as well as former major league baseball player Donald O’Flaherty, the original recreation director of Paradise Palms, and standing in the shadow of the signature folded-plate covered walkway of the Stardust Country Club is Head Golf Pro Bob Wagner.  Even the cleverly-named Paradise Homes Folks Wagon got a mention.

The second page of this article features three couples who helped with the day to day community operations.  The image of Pat and Ed Raybon of Paradise Homes is taken against a backdrop of pristine decorative concrete block, while in the background of the photograph of Mary and Walt Seegers is a fuzzy rendering of what appears to be the Clubhouse of the Stardust Country Club.  These images offer a significant historical look at the team of people who helped shape the beginnings of Paradise Palms.    

August 26, 1962

August 26, 1962

Paradise Palms Advertises Grand Opening of the Plan-O-Ramic Exhibit Center

By November of 1961 the first unit of Paradise Palms was sold out.  Models were moved to the Plan-O-Ramic Exhibit Center, and nine fully furnished homes were available for previewing on the north sides of Seneca Drive and Nahattan Way.  Featured at the exhibit center was a full-scale three-dimensional model of Paradise Palms, full color renderings of the 22 models available as well as a construction materials display.  These Las Vegas Review-Journal ads from 1961 highlight Paradise Palms' most prominent architects, Dan Palmer and Bill Krisel, as well as the Stardust Golf Club & Championship Golf Course.  Ruby Thomas Elementary School hadn't been built yet at these ads promised safe bus delivery of children to the Paradise Valley Elementary School, now known as the UNLV Paradise Campus, located on the southeast corner of Tropicana Avenue and Paradise Road.  The home prices of $20,650 to $33,500 translates $161,266 to $261,618 in 2013 dollars.  The last ad notes, "Set amid the park-like fairways of the Stardust Championship Golf Course, and with the various designs in perfect compliment, (the homes) become the showplaces of all Nevada."

November 2, 1961

November 2, 1961 

November 10, 1961

August Paradise Palms Social Club

The Start of Paradise Palms

Recent research at the Nevada State Museum has rediscovered the beginnings of Paradise Palms.  An article from the March 21, 1960 Las Vegas Review Journal describes Paradise Palms as an $8 Million development with desert contemporary homes.  Paradise Palms was to be a major home building break through, opening up the Maryland strip for development, from San Francisco Street to Bond Road.  Color was intended to be an integral part of the development, with exceptional care taken on each home, and the entire development was to be enhanced by spectacular landscaping.  The article also eludes to a 100-foot wide parkway entrance with center median, which most likely is now known as Cayuga Parkway in Unit 1.  A photograph from May 4, 1960 shows County Commissioner Harley Harmon, Merv Adelson and Irwin Molasky examining construction progress, while an artists rendering of Unit 1 and accompanying article are from May 8, 1960, describing the features of the homes, which includes central hallways on each home, rock wool insulation, ceilings with acoustical tile boards and wall-to-wall carpets which added to the beauty and comfort of each home.

March 21, 1960

May 4, 1960

May 8, 1960

May 8, 1960

Second Annual Neighborhood Bowling Challenge - Upper Paradise Palms versus Southern Paradise Palms

Friday, July 26 2013 marked the Second Annual Upper Paradise Palms versus Southern Paradise Palms bowling challenge held at Sam's Town Bowling Center.  Despite the humidity, dark lighting and questionable ambient music, nearly two dozen Palmers attended the event.  The Southsiders dominated the event in attendance; however, the Upper Paradise Palmers held strong and retained their title as champions for the second year in a row with a slim 1.6 point lead.  Final score:  Upper Paradise Palms 111.3, Southern Paradise Palms 109.7.  Congrats to Upper Paradise Palms!