As Paradise Palms approaches the end of our 60th anniversary year, we thought it'd be fun to share with you all of the original newspaper print advertisements which kicked off our community in it's first year. Groundbreaking for Paradise Palms was held in the spring of 1960, while the much-anticipated Grand Opening was held July 3, 1960. Attendance at that Ground Opening was expected to reach 1,000 in number, but the demand for new contemporary housing alongside general interest in Las Vegas' first master planned community brought out 8,000 visitors opening weekend. Pre-sales for the community were held at Ashcroft Realty, 31 E. Oakey Boulevard. Sales were robust, with 58 homes sold after opening weekend. Demand was so strong, with buyers competing for 77 available homes, that only seven unique advertisements were created. Here they are, in order of appearance in the Las Vegas Review Journal.
|First advertisement for Paradise Palms appearing in the Las Vegas Review Journal, 05/15/1960
|Second Paradise Palms Advertisement appearing in the Las Vegas Review Journal, 05/22/1960. Over 20 homes had already been sold a month and half before the Grand Opening.
|Grand Opening, Las Vegas Review Journal, 07/03/1960.
|Third Advertisement for Paradise Palms, Las Vegas Review Journal, 07/07/1960. Less than a week after grand opening, 58 homes were sold.
|Fourth Advertisement for Paradise Palms, Las Vegas Review Journal, 07/17/1960
|Robust sales left little housing availability, touted in the fifth advertisement for Paradise Palms, Las Vegas Review Journal, 08/28/1960.
|By October 1960, another 20 homes were released for sales, as noted in the sixth advertisement for Paradise Palms appearing in the Las Vegas Review Journal, 10/20/1960